This go around on the Sony commercial is not for Sony Bravia, but for their digital still and motion cameras. Good thing they followed along the same lines of the Bravia commercials though, those ones were graceful and all around cool. This one was done in Miami instead of London where they unleashed foam on the city. I love the reactions of the people who got to play in the foam, I wish I could have been there.

Sony Bravia | Play Doh

Sony Bravia | For Men & Women

Sony “Colour Like No Other”

I read an article on CNN about recycling old technology. I was shocked to read that everything from televisions to cellphones are shipped to China, Nigeria and India. Where they use hammers and blow torches to extract the metal from our techno trash, polluting our environment with deadly chemicals.

Many activists believe the answer lies in requiring electronics makers to take back and recycle their own products. Such laws would encourage manufacturers to make products that are easier to recycle and contain fewer dangerous chemicals, they say.

Eight states, including five this year, have passed such laws, and companies such as Apple, Dell, Hewlett-Packard and Sony now take back their products at no charge. Some require consumers to mail in their old gear, while others have drop-off centers. HP says it also now designs its equipment with fewer toxic materials and has made it easier to recycle.

Jim Puckett of the Basel Action Network says it well, “it is being recycled, but it’s being recycled in the most horrific way you can imagine.” Then he says, “We’re preserving our own environment, but contaminating the rest of the world.”

Go check out this article, it isn’t just for those who are die hard environmentalists.

Destination of ‘recycled’ electronics may surprise you

I found some photos of Kyla Ebbert’s Playboy “Legs in the Air” photoshoot on Playboy.com. Here are a few of them for your enjoyment…

Disclaimer: I don’t own one so my excitement is based on a reader from M2MHQ giving me a run down on how well it worked and from reading the site.

This is one of those products that has a niche audience but that audience (photographers, graphic designers…the list goes on) are very picky about the color correctness of the display(s).

Here is the one I WILL get soon:

The Professional’s Choice for Monitor Calibration
Professionals require exact color matching across all aspects of their workflow, and Spyder2PRO? delivers. The ability to calibrate to custom gamma and temperature settings, as well as perform RGB Pre-calibration offers the utmost control over the artistic process. With Spyder2PRO? you can create profiles to your specifications and distribute them to multiple monitor and remote computers, so others can view output exactly as you do. All of this, plus front projector calibration, custom response curve targeting, Ambient PreciseLight? and the first software-only printer profiling tool that gives fast and precise results.

Spyder2PRO? Offers all of the features of Spyder2 Suite? Plus:

• Unlimited choices for Monitor Gamma and Temperature - Absolute control over color
• Ambient PreciseLight? - Function Adjust profile settings to reflect different types of studio lighting
• Custom Profile Creation - Create and share your profile with all displays you work with, including clients
• Automated Black and White Luminance Adjustments - Provides for the most precise targeting and consistent calibration results
• Multiple Display Type Capability - Calibrate all of your CRT, LCD and laptop displays or projectors
• Easy Software Wizard - You don’t have to be a color expert to obtain perfect results

If you have multiple LCD screens on multiple computers, like I do, this is a must. Every advertising agency and design shop should have one. Maybe they do, it’s been a while since I worked at one.

Check out the site and if you have one, used one or know of something better, please sound off in comments.

It seems you can’t look anywhere without seeing the iPhone.

Sure it’s a kick ass design and the features are rich but it’s not the first time I have seen such a device.

Still hats off to the marketing machine behind Apple.

Trying not to post much here about the iPhone because you can hit 1000 sites about it.

I just couldn’t resist the SNL news clip and the ending comment about battery life.

Here is a clip from SNL tonight, Fred Armisen playing Steve Jobs talking about the new iPhone. 

Since you are here, check this out about the design of the iPhone:

iPhone & LG KE850 |

Here is another clip we posted with Fred playing Steve: Steve Jobs Leaks The Next iPod…On SNL

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Here’s a little spot from Verizon Wireless for the (now slightly old) MotoQ.



Note the stylistic similarity to the earlier commercials for the Chocolate yet the lack of buzz that comes with music and TV show tie-ins. The poor business-oriented Q looks positively un-hip.

Good product experience from Motorola on a mini-site.

Here’s a slew of DHADM posts on the Chocolate versions (there are more - use the search)

- Lady Sovereign

- Jet (navigation)

- Jet (phone)

- Chris Brown

- Goldfrapp

- Rockstar Supernova

Disclosure: Currently, my prime client is Windows Mobile. The MotoQ runs Windows Mobile 5.0 Smartphone as an OS while the Chocolate does not (I believe it’s LG proprietary). Technically, the Chocolate is a competitor device sold by a partner (Verizon Wireless).

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It’s a brave new world, people.  This week, a Brazilian man in Germany on business successfully thwarted a burglary… of his own home back in Brazil!

Everything I need to know about Brazil.

He had his home’s security system rigged to phone him with any alerts.  Upon receiving the alert, he logged into his laptop and witnessed a live video feed of the burglar in action.  One phone call and a few minutes later, police back in Sao Paulo had his place surrounded.  The man went on to coach the police in their arrest, telling them of the burglar’s actions and location in the home as they moved in.

Just.  Awesome.

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We have posted about Samsung a ton, and with good reason, they are making great stuff.

This is for the Cingular service using the BlackJack smartphone.

I first saw the spot on a HDTV and couldn’t tell from the corner of my eye if it was 100% CGI but when I brought it into Vegas 7 and brightened it up, it was obviously heavy CGI.

Very cool motion and effects. 

If anyone out there does this kinda work and wants to show it off here on DHADM, just email us ( ), we will post it as long as it’s not total crap. It doesn’t have to be a commercial, any cool animation or effects you want to show off would be fine.

If you want to see the other Samsung BlackJack spot we posted click it: Cingular | Samsung BlackJack

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Cingular pulls out a pretty creative spot for its music phone line.

It’s a quirky enough commercial to standout, the dancers, the cameo from Ludicrous, then ending with an older Asian lady with blig teeth.

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On Fox Q13 they highlighted a device that’s pretty cool but kinda scary at the same time.

An in car camera so you can document your driving.

Used mostly in commercial applications, Advanced EDR Systems a company in Austin, TX is selling a consumer version for around $400 and DriveCam is the one referenced in this clip.

Risky driving is a global problem resulting in needless accidents, serious injuries and deaths each year. The statistics are staggering: Crash costs of a half-trillion USD, 1.2 million fatalities and 50 million injuries worldwide

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