October 11th, 2006
Very simplistic TV spot from Sony for their HDTV LCD Bravia line; leads to an odd little online world
Not really sure WHY they went down the gender path with this campaign but they’ve certainly pushed it fairly far. Besides the typical adjustments of the product feature messaging for men and women, they’ve put additional video spots up as alternate endings to another commercial. Quality is pretty good from animated ninjas to a ‘40s musical number (and a cameo from Eli Manning).
There’s also a hidden message in the commercial leading to a (slightly) hidden website that’ll get you some ‘bonus’ features.
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