February 15th, 2008
The Naked Cowboy takes on more than the weather in the lawsuit vs. Mars Inc.
by: Sarah

The Naked Cowboy of New York is suing Mars Inc., you know M&Ms. Most everyone knows about The Naked Cowboy, if you don’t, he is the buff blond cowboy running about Times Square in New York City, and has been for the past 10 years. Not only is he buff, but also he proudly shows it off in his whitey tighties, cowboy boots and cowboy hat.

While reading a very informative article on CNN about the said Naked Cowboy I learned, “The Naked Cowboy’s name and likeness are in fact registered trademarks owned by Burck.”

The Naked Cowboy has covered his little whitey tighty behind by registering his name and likeness as trademarks, so many people believe he has a solid case, much like the Vanna White versus Samsung

She was awarded $403,000 when Samsung used a robot, wearing a blond wig, jewelry and a dress, that turned letters on a game board similar to White’s role on “Wheel of Fortune,” the TV game show.

Read more of The Naked Truth

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Info: Posted February 15th, 2008  in Newsmakers, Video
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