July 30th, 2008
Mazda Parkour
by: Stuart

Mazda picks up on the fun and exciting world of Parkour. Why are they not doing something cool on the web site about this campaign. Another lost chance to extend the creative idea.

They don’t over do it which is a shame, some of the movements that they do are just amazing but I guess selling cars had the creative brief overloaded.

The Mazda 10 Car Dash tries hard to incorporate the Parkour street style but I’m sure it only dents 10 cars. Forget the hail and dent sale, how about the Parkour Dent Sale.

Anyway, I give Mazda props for bringing popular culture into the game even if it is about 4-5 years late. Hell the last James Bond movie and Madonna have used it in the last 3-4 years. Here are some others we have posted:

Kswiss | Parkour
Negs Urban Sports - Urban Sprinting
David Belle - Parkour


Madonna’s Parkour - Funny home videos are a click away

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Info: Posted July 30th, 2008  in Commercials, Culture
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