I have seen the commercials and I finally went to the site to see what this testosterone driven campaign was all about. Yes, I did.

You have 4 teams that are racing against all kinds of odds, driving obstacle courses in the RAM 1500.

I must admit that the production quality and the online events are engaging, the site has plenty of interactive juice behind it and the video quality is damn impressive (if you are willing to wait for the load time).

I’m not a Cowboy, Fireman, Military or Contractor and I’m not the demographic for a manly truck (software and design don’t typically lean towards commercial needs that require what the RAM provides, not going to throw all my No. 2 pencils and drawing pads in the back) but I can definitely appreciate the effort behind this campaign.

Although this is not a truck for me, the creative idea and execution are worthy of paying notice of.