November 29th, 2008
BlackBerry Part 2
by: Stuart

With the BlackBerry Storm in full effect, all over the place in blogs, reviews and commercials…here is another.

We are actually running an insight over on Spiral16 to test the sentiment at the UK launch and how it has changed in the USA launch. So far it’s pretty interesting.

I will do a full case study on the different reactions based on the launch during the second week of December.

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Info: Posted November 29th, 2008  in Audio Visual, Cellphones, Culture, Gadgets, Portable Audio, Portable Video, Software, Tracking, Video
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August 24th, 2008
Olympics Commercial | AT&T Phelps Phan
by: Stuart

Over the years, AT&T has done some very good commercials and this one is up there.

I think it’s a clever phanatic Phelps phan perspective of the phone network not working.

The room is plastered with images, memorabilia but didn’t get the call that Michael Phelps was just down the street signing autographs, taking pictures and eating Chinese food. So, a good Olympic tie in and a successful commercial.

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Info: Posted August 24th, 2008  in Advertising and Marketing, Cellphones, Culture, Mobile, Mobility, Newsmakers, Services, Sports, Video
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