Better search, that is the goal of this young company. They were recently at Web 2.0 to show “search” can be made better, and that they are well on the way.
Kozoru showed up with half a dozen PSPs loaded with a brand video pre-installed. They handed them out to the people they wanted to talk too. The video does a pretty good job explaining what Kozoru is working on.
Some really killer stuff, making search less of a search and more of a found. I got a copy of the video sent to me today, which you can watch by clicking on the image below. It’s a big file so you might have to wait a few seconds for it to load.
When these guys launch Instant Answering, I hope that it does change how we currently search. I for one, am personally tired of looking and not finding.
A little more from Om Malik and even more from Michael Bazeley.
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