August 24th, 2007
The commercial sucks, the web site is just like every other “setting” flash based web site and caveman concept was dead a million years ago.
To make things worse, the site is littered with Apple products. Will designers of web properties ever realize that just because you use a Mac doesn’t mean you always have to sell the dream via personal product placement. So far I can see 4 maybe 5 Apple products, I hope Apple is getting paid or paying for this exposure.
Some of the interactive features of the site are neat but overall looks like a total waste of time and money that could help lower my premium.
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Info: Posted August 24th, 2007 in Advertising and Marketing, Audio Visual, Home Entertainment, Infectious Media, Marketing, Viral
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