What a great find over at AdChops.
The only thing I have to add is that this happens more often than you might think. Check out the site by clicking on the banner below or the image on the right.
The first image I get is a person hugging a tree (pictured right). What did the creative team do, search gettyone.com for “environment, tree hugger…” from the search results on gettyone.com, yes they did. To make matters worse some normally aspirated team at Chevy said “yes, this is the core audience for hybrid cars.”
How insulting is that? I’m interested in a hybrid but you call me (visually) a tree hugger when I hit the site. I’m not some enviro-nutjob.
Maybe I just want to save some cash or love the technology…assuming that I’m a tree hugger is insulting and almost as bad as the banner ad below…useless. That still cracks me up.
For a socially conscious product/campaign, they really seem to be missing the mark or they really don’t care…hmmm.
Read more over at AdChops
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