In the latest installment from the Microsoft ad campaign, Jerry is gone but Bill makes an appearance.

“I’m a PC” is a direct jab at the Mac ads, which is a good move and as a PC user wanting MSFT to speak up for the majority of computer users it’s over due. If the ad sucked it would be a huge backfire but I like the real users angle even down to the MSFT guy that looks like the PC guy in the Mac commercials.

Sure there is risk taking on the smaller guy but if you get called out, I say fight back. Check out I’m a PC and Not a Stereotype.  Send in why you are not what Apple thinks you are.

This first ad shows real people using a PC in real world situations which